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  • 3 Point Media

Back at Boro

Last week Middlesbrough FC debuted their new third shirt which commemorates 25 years at The Riverside Stadium and celebrates the work done across Teesside by The MFC Foundation - the charitable arm of the football club.


Shirt Launch Video

The shirt was officially launched with a video featuring a number of individuals who have been helped by The MFC Foundation. For 3 Point Media, it was a return to the club who were our very first client when we founded the business back in 2005.

Production

The first call to be involved took place on Monday morning. Here we discussed what the club were hoping to achieve with the video which they wanted to use across their social media channels.


Filming was scheduled for the following day - Tuesday - in order to fit in with a scheduled photographic shoot.


The footage was edited on Wednesday with a first version back to The MFC Foundation by the middle of the afternoon. On Thursday, it was circulated to a wider audience at the club and signed off.


The video went live on Friday morning and the shirt was worn by the club against Cardiff that evening.